Video works, we all know that. The difference between those who have succeeded in using video and those who are merely wasting their time inefficiently using video, is understanding the basics and simply implementing a video strategy. Based on insights from working with both leading enterprises and tech startups, Bettina will give you a step-by-step guide on the key points in setting a base strategy for video success. If you are curious about video success but you’re still using YouTube embeds on your homepage, presenting off-brand visual content or using the same video across the entire funnel, then you should definitely stop by Bettina’s talk to hear about effective video marketing tips and tricks that you can easily start using right away. Your customers and leads will thank you for it!.